Running from the 17th to the 19th of January 2012, the Perimeter Protection exhibition was one of the main European showcases for fencing products and perimeter security.
Siddall and Hilton took the unusual step of purchasing their own exhibition stand and show materials in the UK and driving a large van with heavy contents from Northern England to the show site in Germany. As if the loading of the van and the drive to Germany wasn’t enough, Siddall and Hilton’s Sales Manager, Managing Director and Sales Director undertook the first live build of the exhibition stand the day before the start of the show.
Sales Manager Steve Cockerham remarked “The way in which we attended this show was quite different to anything we have done before. The temptation was to go with the standard shell scheme offered by the show organisers but the additional exposure offered by a custom made stand over the shell schemes was far more appealing. The specification and procurement exercise, together with the journey and stand build were something of a baptism of fire but we were delighted with the eventual outcome.”
The 8 metre by 5 metre stand was designed and built by Display Makers of Burton On Trent and incorporated Siddall and Hilton’s powder coated mesh into the very fabric of the stand. Horizontal support beams for the two 3 metre towers were manuafctured and bent in house at Siddall and Hilton’s factory in Brighouse and 2.5 metre mesh panels were used where you would normally expect to see graphics and lengthy product descriptions in several languages.
The exhibition itself was a great success, with many new contacts made throughout Europe. Five innovative new products were unveiled at the exhibition, including the new Safetop and Vanguard panels, promoting the company’s commitment to safety and security through innovation. Interest was high in these new products and several new leads were converted to orders on return to the UK.
The hunt is now underway for the next appropriate exhibition for a repeat of the self-drive and self-build experience.